Websites built to be found, understood and chosen.

Strategy, UX and SEO in one brief. I design and build websites for brands that need to win customers online, not just look good.

Services

Three disciplines. One goal: more of the right customers.

A website is a sales tool, a search asset and the face of your brand. I design it to do all three. Your customers search first, judge in seconds and choose on trust. So every decision, from page structure and copy to speed and design, is made to help them find you, understand you and choose you. The result: a site that keeps working for your business long after launch.

Web Design & Development

WordPress websites designed around how your customers decide. Fast, responsive, accessible, and easy for you to edit.

SEO & Digital Marketing

Visibility starts with intent. I structure sites and content around what customers actually search for, fix the technical issues that hold rankings back, and set up the tracking that shows which visits become leads.

Brand Positioning & Identity

A brand that can’t say why it wins gets compared on price. I turn customer insight into positioning, a clear message hierarchy and a consistent identity across every touchpoint. Built to stand out in a crowded market.

Websites created with purpose, blending strategy, design, and technology to help your business grow.

How we work

A clear process. No surprises.

01. Start with the customer

Who is buying, what are they searching for, and what stops them? I combine search data, competitor review and the business goal into a one-page brief. Output:one-page brief, keywords, and a sitemap.

02. Define the idea

One positioning, one message hierarchy, one structure. Every element on the page supports a decision the customer is making. Output: positioning statement, sitemap, wireframes.

03. Build and test

Nothing launches until it is fast, mobile-ready, accessible and SEO-ready. I test against a checklist, not a feeling. Output: tested build, launch checklist.

04. Launch & Beyond

After launch, I provide ongoing support to monitor site performance and make any necessary adjustments. My goal is to ensure your website continues to meet your business needs and grows with you. Output: tracking setup, prioritised improvement list.

Selected projects

The brief, the insight, the decision.

Music
- Ecommerce -

Ioana Enache

Fine Jewelry E-commerce

For Ioana Enache, I designed and developed a custom eCommerce website from scratch, capturing the elegance and uniqueness of her fine jewelry. The goal was to create a digital space that reflects the exclusivity her clients are accustomed to while offering a seamless shopping experience.
The process began with in-depth research into the brand’s identity and customer expectations. I focused on a clean, luxurious UI, intuitive navigation, and a smooth UX that enhances product discovery and checkout efficiency. Every detail, from typography to interactive elements, was carefully crafted to mirror the sophistication of her jewelry.

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FAQs

Let’s answer some FAQs

Don’t hesitate to reach out if you have any questions

Websites that sell: design, development, SEO and brand positioning from one person. One brief, one point of contact, one accountable result.

Yes, and I start by finding out what already works. An audit of traffic, rankings and conversions shows what to keep and what is costing you customers. It also protects the search rankings you have already earned.

Anyone who guarantees a ranking is guessing. What I control is the foundation: technical setup, structure, speed and content built around what your customers actually search for. That gives you the best odds.

Most sites take 4–6 weeks. Scope, revision rounds and how fast feedback comes back set the pace. You get a dated plan on day one.

Yes. I design for the phone first, then scale up, because that is where most visits begin. Every site is tested on phone, tablet and desktop.

Yes. Your site runs on WordPress, so you edit text, images and pages without code. I walk you through it at handover.

Yes. I work alongside in-house marketers, developers and copywriters. We agree one goal and one success metric up front, then review progress at fixed checkpoints.

Because looking good is the minimum. With over 8 years in brand and digital marketing mean I start with your customer and your numbers, not with a template. I combine design, UX and SEO so your site is easy to use, easy to find and built to convert. You work with me directly, not with an account manager.

From landing pages that convert to websites that perform, we craft digital experiences built for performance, accessibility, and growth.

Get in touch

Let’s talk about your goals

Tell me what you want to achieve. In a free 30-minute call, I’ll tell you what I would do first, whether or not we end up working together.

contact@digitalswiceberg.com

+4177 971 86 08

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